The studio built for businesses done paying agency prices.

I'm Wissam Saleh. I run USERA — a studio that builds custom websites, runs local SEO campaigns, and sets up automation for service businesses across the US.

Before focusing on service businesses, I spent years as a product designer in medtech and digital health — working with teams at Alivecor, Vivalink, Power Medical, Ayuda Health, and MyFitnessPal. I know what good design looks like when it has to perform, not just look good in a pitch deck.

Service businesses — dental practices, med spas, HVAC companies, law firms, salons — need the same tools as every other business: a website that ranks on Google and converts visitors into booked appointments, local SEO that puts you on the map, and automation that follows up when you're busy. Most agencies charge $10k+ and take months. Most freelancers go dark after the build.

USERA is different. Everything is flat-priced and published upfront. You know what you're paying before we start. Most projects are live in under a month from first contact.

How it works

Book a 30-minute call. I send a flat-price proposal the same day. We build in 2–3 weeks with one structured revision round, then go live. No outsourced work, no mystery, no layers of account managers. You get a direct line to the person doing the work.

For tech and product teams

If you're a startup or product team that needs senior design help without a full-time hire, I offer a design subscription — one active project at a time, 48–72 hour turnaround, starting at $2,500/month. Pause or cancel anytime.